Join our passionate and innovative team!
Formality is revolutionizing back-office automation with a cutting-edge platform designed to support businesses. We are looking for our first Product Marketing Manager to embody our product vision, develop our offerings, and provide an exceptional user experience to our clients across multiple sectors. Join a rapidly growing startup, made up of 20 multicultural employees, including several successful and recognized entrepreneurs.
YOUR RESPONSIBILITIES
As the first Product Marketing Manager, reporting to the Chief Product Officer, you will play a key role in defining and executing our marketing strategy to position Formality as a leader in the emerging field of back-office automation. This unique opportunity will allow you to shape the presence of a new category combining Enterprise Legal Management (ELM), Governance, Risk & Compliance (GRC), and Entity Management.
Your main missions will include:
Market research and positioning
Conduct in-depth market research to understand customer personas, industry trends, and the competitive landscape (ELM, GRC, Entity Management…).
Define the product positioning and messaging of Formality to resonate with target audiences.
Monitor market developments to identify growth opportunities (modules, geographies, sectors) and recommend strategic pivots.
Launch strategy (Go-to-Market)
Develop and execute launch strategies for new features, in alignment with the product roadmap.
Collaborate with the Product and Sales teams to create impactful customer materials and train customer-facing teams to ensure a coherent and impactful message.
Produce benefit-focused content (case studies, white papers, blog articles) to enhance brand awareness.
Organize events: webinars, industry conferences, product tours, and customer workshops.
Customer engagement and feedback
Work collaboratively with Customer Success Managers to gather insights and use customer feedback to refine messaging and positioning.
Implement initiatives to strengthen customer advocacy, such as testimonial programs, success stories, and a customer product committee.
DESIRED PROFILE
Proven experience: 5+ years in a similar role (Product Marketing Manager or equivalent) within a SaaS or tech startup. Experience with industry analysts (Gartner, Forrester) is a plus.
Customer orientation: Ability to transform customer feedback into concrete marketing strategies. Knowledge of the Customer Centric Selling methodology and its application.
Communication and content skills: Talent for creating compelling narratives and communicating product value to diverse audiences.
WHAT WE OFFER
A collaborative and supportive environment focused on professional development.
Work flexibility: Hybrid mode with a minimum of 2 days/week in our offices located in the Grands Boulevards district, Paris.
Competitive compensation based on your experience.
Comprehensive benefits: Health insurance for you and your family, meal vouchers, support for remote work, access to training and team-building events.
ABOUT FORMALITY
Formality is an innovative tech startup driven by a clear mission: “Eliminate the administrative burden of running a business.” Based in Paris, our dynamic team of around 20 employees is spread between France and Spain.
At Formality, we uphold core values: curiosity, automation, respect, and confidentiality. We are passionate about simplifying back-office processes for our clients and constantly seek intelligent solutions to enhance productivity while maintaining quality and security. Certified ISO 27001 and SOC 2 Type 2, our platform reflects this commitment. In a period of rapid growth, we raised €8M in 2024 and are looking for new talents to support our ambition.
If you are ready to shape the narrative of back-office automation and amplify a product that customers love, we’d love to hear from you!
Join our passionate and innovative team!
Formality is revolutionizing back-office automation with a cutting-edge platform designed to support businesses. We are looking for our first Product Marketing Manager to embody our product vision, develop our offerings, and provide an exceptional user experience to our clients across multiple sectors. Join a rapidly growing startup, made up of 20 multicultural employees, including several successful and recognized entrepreneurs.
YOUR RESPONSIBILITIES
As the first Product Marketing Manager, reporting to the Chief Product Officer, you will play a key role in defining and executing our marketing strategy to position Formality as a leader in the emerging field of back-office automation. This unique opportunity will allow you to shape the presence of a new category combining Enterprise Legal Management (ELM), Governance, Risk & Compliance (GRC), and Entity Management.
Your main missions will include:
Market research and positioning
Conduct in-depth market research to understand customer personas, industry trends, and the competitive landscape (ELM, GRC, Entity Management…).
Define the product positioning and messaging of Formality to resonate with target audiences.
Monitor market developments to identify growth opportunities (modules, geographies, sectors) and recommend strategic pivots.
Launch strategy (Go-to-Market)
Develop and execute launch strategies for new features, in alignment with the product roadmap.
Collaborate with the Product and Sales teams to create impactful customer materials and train customer-facing teams to ensure a coherent and impactful message.
Produce benefit-focused content (case studies, white papers, blog articles) to enhance brand awareness.
Organize events: webinars, industry conferences, product tours, and customer workshops.
Customer engagement and feedback
Work collaboratively with Customer Success Managers to gather insights and use customer feedback to refine messaging and positioning.
Implement initiatives to strengthen customer advocacy, such as testimonial programs, success stories, and a customer product committee.
DESIRED PROFILE
Proven experience: 5+ years in a similar role (Product Marketing Manager or equivalent) within a SaaS or tech startup. Experience with industry analysts (Gartner, Forrester) is a plus.
Customer orientation: Ability to transform customer feedback into concrete marketing strategies. Knowledge of the Customer Centric Selling methodology and its application.
Communication and content skills: Talent for creating compelling narratives and communicating product value to diverse audiences.
WHAT WE OFFER
A collaborative and supportive environment focused on professional development.
Work flexibility: Hybrid mode with a minimum of 2 days/week in our offices located in the Grands Boulevards district, Paris.
Competitive compensation based on your experience.
Comprehensive benefits: Health insurance for you and your family, meal vouchers, support for remote work, access to training and team-building events.
ABOUT FORMALITY
Formality is an innovative tech startup driven by a clear mission: “Eliminate the administrative burden of running a business.” Based in Paris, our dynamic team of around 20 employees is spread between France and Spain.
At Formality, we uphold core values: curiosity, automation, respect, and confidentiality. We are passionate about simplifying back-office processes for our clients and constantly seek intelligent solutions to enhance productivity while maintaining quality and security. Certified ISO 27001 and SOC 2 Type 2, our platform reflects this commitment. In a period of rapid growth, we raised €8M in 2024 and are looking for new talents to support our ambition.
If you are ready to shape the narrative of back-office automation and amplify a product that customers love, we’d love to hear from you!